Brochure Printing

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Essential Checklist for Successful Booklet Printing

Companies use booklets for all sorts of purposes, from training materials to marketing tools. Booklet printing can be quite expensive, especially if you’re planning a bulk run, so it’s essential to get everything in order before sending your design off to the printer.

Printing on paper is significantly different from publishing material online, and comes with its own set of challenges. While you can always ask your reliable printing company to help you with your booklet design, it’s often cheaper and simpler to learn the process yourself. It can seem intimidating at the start, but our guide should point you in the right direction with a printing checklist to get you started.

Choose Your Paper Type

The type of paper you choose can have a significant impact on the impression that your booklet makes. Paper types vary in looks, texture, and finish. The kind of paper you choose can even affect how bright and crisp your graphics look, so spend some time examining different paper types before making a final decision.

The three main paper types used in booklet printing are:

  • Gloss: gloss paper has a shiny finish, which works very well for high-resolution photos. It makes colors more vivid and provides a premium feel to the end product.
  • Silk/matte: silk is less shiny than gloss paper, but it still offers a premium texture and smooth finish. It’s the default recommendation for booklets as it provides reliable results for most products. Since it’s less shiny, it’s perfect for text-heavy pages, which can be challenging to […]
By | 2020-10-21T12:51:05+00:00 September 3rd, 2020|Booklet Printing, Brochure Printing, Digital Printing, Printing in NYC|0 Comments

Why Short Run Printing is Important to Your Business

What is Short Run Printing?

In the printing world, a run refers to the quantity of finished pieces of printing job. Short run booklet printing is a custom order of a relatively small batch of brochures or booklets. The specific size of the batch will depend on your particular needs, and short runs can range from one or two pieces to 500 or more pieces per run.

Typically, short run printing uses digital printing technology instead of offset printing. Offset printing has traditionally been the go to standard for large batch HP Indigo Digital Press at Influence Graphicsorders, but it doesn’t work as well for smaller runs. Offset printing falls short when it comes to small runs because of the big upfront cost of burning custom metal plates (one for each ink color) that can be expensive and time consuming to set up.

With digital printing, you don’t need a plate, a laser beam creates a “latent” image (basically a static charge) on a special metal drum that attracts the ink (or toner) to the areas of the drum with the static charge.  That ink is then transferred to the paper making the process much faster and with less waste.

Short run brochure printing offers several advantages. Each business will have its own specific needs, so it’s up to you to decide whether or not short run printing is the best choice for your business.

Working with an experienced, local printing company who can explain the options […]

Brochures Can Be Your Most Effective Marketing Tool

Brochures are an essential part of an effective marketing campaign. No matter how much technology moves business online,
brochures are irreplaceable. They are a platform you can touch, see, Example of Colorful Brochure Printed by Influence Graphicsand feel in a way that the digital world
can never replicate.

It’s not a coincidence that more companies than ever are using marketing brochures to boost their profile.
They send a powerful yet subtle message about a company’s professionalism, credibility, and commitment to quality.
If you are ready to take your marketing to the next level, here are some of the benefits you’ll enjoy from
brochure marketing.

Easy to Distribute

Brochures let you reach your target audience through an intimate experience. Strategically placing them in areas with high footExample of 16 page brochure printed by Influence Graphics
traffic provides increased brand recognition while relaying a strong brand message. You can also incorporate a brochure with
free merchandise giveaways to tap into new demographics.

More importantly, they are easy and affordable to make. Talented designers can help you create engaging sales literature that
highlights your brand and company. Plus, there are flexible printing options, whether you need a short run or rush printing.
You can start attracting new customers whenever you’re ready.

Establish Brand Trust

Quality printing and modern marketing brochure design go a long way toward earning consumer trust. The final product reflects
your company’s objectives and mission, showing people the devoted side of your brand. When they understand how and why you

By | 2020-06-15T13:51:28+00:00 May 6th, 2020|Brochure Printing, Digital Printing|0 Comments

What Are The Binding Options in Commercial Printing?

Often when we talk with customers, we find that they often ask the question, “what type of binding is best for my booklet”. So today we’re going to outline the types of booklet binding that is available for any printed piece. We’ll also talk about which type of printed piece each type of binding is suited for.

Saddle Stitched Binding

In the commercial printing industry Saddle Stitching refers to a type of binding where printed “spreads” are stapled in the spine and then folded. A example would be the common magazines (Time magazine, People magazine, etc.) that you would find at the supermarket check out isle. A machine known as a booklet maker gathers all the sheets in sequential order, then places two staples in the middle of the document, folds it and then trims the edges of the booklet for a clean look.

Saddle StitchingTo produce an 8.5”x11” booklet the printer would print 11”x17” “spreads” which contain a total of 4 pages on them (2 on the front side and 2 on the backside). For this reason, saddle stitched booklets must always have a total number of pages that is divisible by 4. To bind a saddle stitched book the booklet maker machines gathers all the spreads and then they are then stapled, folded in half and trimmed to end up with the 8.5”x11” finished booklet.

There is a limit to the number of pages that can be Saddle Stitched […]

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