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RGB, CMYK, Spot &Hex Colors – What’s the Difference & Why Does It Matter in Printing?

One of the most common complaints we hear from clients is that their print job doesn’t look as the same as it did on their computer screen. Color consistency is one of the biggest challenges in digital printing, mainly due to the way we talk about color in digital (on screen) and print media.

If you’ve ever done any design work, you’ve probably come across the terms RGB and CMYK. Both refer to a way to identify a color, but apart from that, they’re completely different. By incorrectly converting from one color type to another, you risk the chance of completely changing the hue in the final print. And submitting a print file to your printer that uses the wrong color mode can greatly effect the final results of your printed piece.

So what is the difference between all the various color modes? What is RGB? What is CMYK? Professionals group modes into either on-screen or print types. On-screen types use an additive process to produce a particular hue, while print types use a subtractive process to create the end pigment. These methods to process colors are one of the main reasons you can’t use an on-screen color type to give instructions to a printer and vice versa.

On-Screen Color Types


RGB is the most commonly used color type, and the one most people will have some experience within their day to day lives. The acronym stands for Red, Green, Blue, which are the starting points in making a wide range of colors. These three […]

By | 2020-07-06T14:35:50+00:00 July 6th, 2020|Custom Printing, Digital Printing, Printing Tips|0 Comments

Readers Spreads & Printers Spreads, What’s the Difference?

Have you ever wondered what the difference is between readers spreads and printers spreads?

In the printing industry a “spread” is the general term used to describe a pair of facing pages, typically the left and right pages in a publication like a book, magazine or newspaper. Imagine that you’re holding a book or magazine in your hands. Now open the book to any two pages.  You will now be looking at both a left hand and right-hand page at the same time.  Those two individual pages viewed together create a “spread”. However, there are two types of spreads used in printing: a reader’s spread and a printer’s spread.

Reader Spreads

The order in which you would read the pages of a book in their natural order from first to last is known as a reader’s spread. For example, page 1, 2/3, 4/5, 6/7 and so on is a reader’s spread. And when you are designing a multipage book in InDesign (or another page layout program), and you have your layout set for “facing pages”, you will see the left hand and right-hand pages side by side. Again, this is considered a “reader spread”.

Printer Spreads

Printer spreads are not in consecutive page order, they are in proper order so that when the document is printed, trimmed and assembled all the pages appear in the proper order. Printer spreads are the 2 pages that end up side by side on an imposition. It should be noted that the way the printers spread gets […]

As Businesses Reopen COVID-19 Social Distancing Signage is a Requirement

Businesses in New York CityAre you a business here in New York City looking for a way to remind employees and or customers to practice social distancing? We have a solution for you. Influence Graphics, we can produce floor graphics, wall posters that remind everyone to maintain at least six feet away from other individuals as well as reminders to wear face coverings and practice all the CDC Covid19 guidelines. These graphics are perfect for business entrances, hallways, elevators and bathrooms. We even have graphics specifically designed for grocery store checkout lanes, hospitals and restaurants.

Our interior social distancing floor graphics are printed on high quality, self-adhesive vinyl which is then laminated with a skid resistant Practice Social Distancing Floor Decalsuper tough laminate that stands up to repeated cleanings and heavy foot traffic.  And the adhesive used on this product is strong enough to keep your floor graphics adhered to wood, tile and even carpets.   And if you’d like custom branded graphics our designers can add your company logo or brand message to give your social distancing graphics that personal touch.

And for outdoor floor graphics we offer an aluminum-based material that will adhere to sidewalks, brick or cement surfaces and stand up to any weather elements.

In addition to social distancing floor decals we have foot traffic directional graphics that guides visitors through your office or shop to minimize contact between them.  Bright and big arrow stickers on the […]

Why Online Printing Websites Often Can’t Meet Your Needs

Should You Expect Quality From  Online Printers?

Online printers are becoming increasingly popular as a way of producing high-volume prints at low prices. Some online printers will even offer free printing if they can put their logo on your materials. Such prices appeal to small companies with tight marketing budgets that need to make every cent count.

Online Printing CompaniesEconomies of scale allow online printers can offer their services so cheaply. These online printers take similar jobs and print them in bulk. In general, the more pieces they print, the cheaper each job becomes.

One of the most appealing features of online printing is that they accept orders 24/7, which can be convenient for groups that work in different time zones. It’s important to note that 24/7 ordering doesn’t translate to faster turnaround times, and when combined with shipping time, a local printer may be able to do the job faster than an online printer.

Online printing companies rely on ganging various jobs from many different customers into one print run in order to gain economy of scale.  And typically, these jobs are run large offset presses that require metal plates to be produced and use less environmentally friendly inks.  This means all the jobs in a run are looked at for overall quality of the run and not the quality of your particular project.

Online printers also don’t offer a guarantee on their quality. Quality checking would interfere with their ability to process thousands of […]

Second Healthcare Workers Thank You Banner Installed in NYC

You've Always Been Essential" banner thanking hospital workers has been installed across the street from Lenox Hill hospital.  The artist for this banner is @haveanicedayy_ and it reminds us that healthcare workers are always essential, not just now during this pandemic.

Help Control the Spread of COVID-19 Virus With Signs

In spite of the Corona-virus, Influence Graphics is open and operating under normal business hours.

As we all deal with the effects of this pandemic you might want to consider posting custom flu warning signs throughout your organizations facilities.  We can print as many signs as you need to make sure everyone visiting your facility remembers to wash or sanitize their hands before entering the premises.  You can choose from temporary paper signs or more permanent metal or plastic signs.  Let’s all stay safe and protected during this crisis.

corona virus sign

What Are The Binding Options in Commercial Printing?

Often when we talk with customers, we find that they often ask the question, “what type of binding is best for my booklet”. So today we’re going to outline the types of booklet binding that is available for any printed piece. We’ll also talk about which type of printed piece each type of binding is suited for.

Saddle Stitched Binding

In the commercial printing industry Saddle Stitching refers to a type of binding where printed “spreads” are stapled in the spine and then folded. A example would be the common magazines (Time magazine, People magazine, etc.) that you would find at the supermarket check out isle. A machine known as a booklet maker gathers all the sheets in sequential order, then places two staples in the middle of the document, folds it and then trims the edges of the booklet for a clean look.

Saddle StitchingTo produce an 8.5”x11” booklet the printer would print 11”x17” “spreads” which contain a total of 4 pages on them (2 on the front side and 2 on the backside). For this reason, saddle stitched booklets must always have a total number of pages that is divisible by 4. To bind a saddle stitched book the booklet maker machines gathers all the spreads and then they are then stapled, folded in half and trimmed to end up with the 8.5”x11” finished booklet.

There is a limit to the number of pages that can be Saddle Stitched […]

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