One of the most common complaints we hear from clients is that their print job doesn’t look as the same as it did on their computer screen. Color consistency is one of the biggest challenges in digital printing, mainly due to the way we talk about color in digital (on screen) and print media.
If you’ve ever done any design work, you’ve probably come across the terms RGB and CMYK. Both refer to a way to identify a color, but apart from that, they’re completely different. By incorrectly converting from one color type to another, you risk the chance of completely changing the hue in the final print. And submitting a print file to your printer that uses the wrong color mode can greatly effect the final results of your printed piece.
So what is the difference between all the various color modes? What is RGB? What is CMYK? Professionals group modes into either on-screen or print types. On-screen types use an additive process to produce a particular hue, while print types use a subtractive process to create the end pigment. These methods to process colors are one of the main reasons you can’t use an on-screen color type to give instructions to a printer and vice versa.
On-Screen Color Types
RGB is the most commonly used color type, and the one most people will have some experience within their day to day lives. The acronym stands for Red, Green, Blue, which are the starting points in making a wide range of colors. These three […]