Short Run Printing

/Short Run Printing

Readers Spreads & Printers Spreads, What’s the Difference?

Have you ever wondered what the difference is between readers spreads and printers spreads?

In the printing industry a “spread” is the general term used to describe a pair of facing pages, typically the left and right pages in a publication like a book, magazine or newspaper. Imagine that you’re holding a book or magazine in your hands. Now open the book to any two pages.  You will now be looking at both a left hand and right-hand page at the same time.  Those two individual pages viewed together create a “spread”. However, there are two types of spreads used in printing: a reader’s spread and a printer’s spread.

Reader Spreads

The order in which you would read the pages of a book in their natural order from first to last is known as a reader’s spread. For example, page 1, 2/3, 4/5, 6/7 and so on is a reader’s spread. And when you are designing a multipage book in InDesign (or another page layout program), and you have your layout set for “facing pages”, you will see the left hand and right-hand pages side by side. Again, this is considered a “reader spread”.

Printer Spreads

Printer spreads are not in consecutive page order, they are in proper order so that when the document is printed, trimmed and assembled all the pages appear in the proper order. Printer spreads are the 2 pages that end up side by side on an imposition. It should be noted that the way the printers spread gets […]

Why Short Run Printing is Important to Your Business

What is Short Run Printing?

In the printing world, a run refers to the quantity of finished pieces of printing job. Short run booklet printing is a custom order of a relatively small batch of brochures or booklets. The specific size of the batch will depend on your particular needs, and short runs can range from one or two pieces to 500 or more pieces per run.

Typically, short run printing uses digital printing technology instead of offset printing. Offset printing has traditionally been the go to standard for large batch HP Indigo Digital Press at Influence Graphicsorders, but it doesn’t work as well for smaller runs. Offset printing falls short when it comes to small runs because of the big upfront cost of burning custom metal plates (one for each ink color) that can be expensive and time consuming to set up.

With digital printing, you don’t need a plate, a laser beam creates a “latent” image (basically a static charge) on a special metal drum that attracts the ink (or toner) to the areas of the drum with the static charge.  That ink is then transferred to the paper making the process much faster and with less waste.

Short run brochure printing offers several advantages. Each business will have its own specific needs, so it’s up to you to decide whether or not short run printing is the best choice for your business.

Working with an experienced, local printing company who can explain the options […]

What Are The Binding Options in Commercial Printing?

Often when we talk with customers, we find that they often ask the question, “what type of binding is best for my booklet”. So today we’re going to outline the types of booklet binding that is available for any printed piece. We’ll also talk about which type of printed piece each type of binding is suited for.

Saddle Stitched Binding

In the commercial printing industry Saddle Stitching refers to a type of binding where printed “spreads” are stapled in the spine and then folded. A example would be the common magazines (Time magazine, People magazine, etc.) that you would find at the supermarket check out isle. A machine known as a booklet maker gathers all the sheets in sequential order, then places two staples in the middle of the document, folds it and then trims the edges of the booklet for a clean look.

Saddle StitchingTo produce an 8.5”x11” booklet the printer would print 11”x17” “spreads” which contain a total of 4 pages on them (2 on the front side and 2 on the backside). For this reason, saddle stitched booklets must always have a total number of pages that is divisible by 4. To bind a saddle stitched book the booklet maker machines gathers all the spreads and then they are then stapled, folded in half and trimmed to end up with the 8.5”x11” finished booklet.

There is a limit to the number of pages that can be Saddle Stitched […]

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