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On Demand Printing
On Demand Printing = Just in Time Inventory.
Print on demand (POD) is a concept within the printing industry in which documents are not printed until such time as they are actually needed. Before the advent of current digital printing processes traditional offset printing was the only technology available. The very nature of offset printing requires a large upfront expense of making printing plates and getting the press ready to print. The economics of this dictated that, once the offset press was set up to run your document, it was more cost effective to print a large quantity of a document, warehouse them and then pull copies from inventory as necessary. With the introduction of high quality digital printing equipment the lead time and up-front costs necessary to get documents printed has been greatly reduced. Since there are no plates to be made or “make ready” on digital presses the unit costs to print small batches is roughly the same as printing large batches.
With Print on Demand, when an order is placed for printing, only a limited quantity that is required for immediate purposes is printed. When that quantity of documents has been depleted the customer can simply order another batch. One of the great benefits of Print on Demand is it allows the customer to update their documents between each batch of printing. For example, if a competitor rolls out a new product or service offering and you want to respond to that marketing challenge you can alter your document to remain competitive before you order your next batch of printing.
For larger customers who have the need to allow employees in multiple locations to order the same/similar documents we offer privately branded web-to-print websites. These password protected web “stores” allow us to post all of a customer’s documents online and allows authorized employees to log in and order any quantity of printing for any of the documents in the “store”. The documents are generally printed overnight and delivered by courier within 48 hours (customers in New York City we can deliver via messenger).
Feel free to contact one of our production specialists at (212)-354-6123 for more information on on-demand printing in New York City.
INTRODUCING OUR NEW
Konica KM1 Digital Press
The first in the NYC market, The Konica KM1 has the largest sheet size in it’s class (23″x29.5″), capable of outputting 3,000 sheets per hour at 1200 x 1200 dpi, with UV ink on a wide wide range of substrates.