Retail 2018-07-13T05:36:39+00:00

Retail Printing

When it comes to retail stores, there are few things as effective as print. This is especially true for local retailers without a national brand that creates demand. With the glut of marketing messages bombarding us each day it gets harder and harder to stand out from the crowd. Grabbing the attention of potential customers demands creativity and finding opportunities to get your message in front of those customers. Print has proven itself over the years to be the most persuasive medium for driving sales.Marketing budgets keep shrinking, timelines keep getting tighter and necessity for results are increasing.

According to a study conducted by Bangor University looked at the value of printed marketing materials versus online digital content. Here is some of what they found:

  • Physical material is more “real” to the brain. It has a meaning, and a place. It is better connected to memory because it engages with its spatial memory networks.
  • Physical material involves more emotional processing, which is important for memory and brand associations.
  • Physical materials produced more brain responses connected with internal feelings, suggesting greater “internalization” of the ads.

With all the challenges facing the retail industry today, you need to make effective use of your marketing budget by incorporating print as a proven vehicle to drive sales .So whether it’s store signage, point of purchase displays, product brochures, sell sheets or banners, Influence Graphics is your one stop shop for all your retail printing.

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Introducing

OUR NEW

HP INDIGO 7800 DIGITAL PRESS

First in NYC market

Fasted 13 x 19 Format Press

Seven Color including White

Textured and Raised Ink Effect

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