In the fashion industry, developing a new line can be extremely hard work. But sometimes, getting in front of the right buyers to sell that line is even harder. That’s why whether you have a new line of clothes, shoes, hats, eye-wear, or even jewelry, a well-designed look book is a necessary tool that you will need at your disposal. But if it is not designed perfectly and printed at the highest level, your look book may not help nearly as much as it could. Because of this, it is extremely vital that you find a digital printer that can provide you with high-end look book printing. Here are some qualities to look for in a digital printing company.
- Experience with Look Book Printing. You’ve put your heart and soul into your fashion design, you believe in it and now you need to communicate your passion to store buyers and consumers. Now is not the time to select a printer based on price. You want a printer that is as passionate about producing high quality printing as you are about your product. That means finding a printing company that has the most experience with look book printing. A printer that understands that get the color right and image detail are vital to the success of your brand. Printers with lots of experience in look book printing will know what papers to recommend and their prepress experts will know what file issues to look for to prevent a poor-quality finished product.
- The best-looking finished product. A perfectly designed look book is a great start. But if it is not printed at the highest level, your line will fall flat on the page. That’s why anyone looking for a company to do their look book printing should educate themselves about the types of digital printing equipment printing companies have at their disposal. Not all digital printing companies offer the same level of quality. While some “printers” will call a color copier a digital printing device, you’re not going to get the quality finished product your looking for from a low-end device like that. The HP Indigo Digital Press in often considered the highest quality digital press on the market today. An Indigo press offers the type of superior color and high definition quality that will make your look book stand out among the rest. And since it is a digital press, you can order any quantity of look books you need, there’s no minimum print runs. Using a local printer will allow you to actually visit the printer’s facility and see for yourself the type of printing equipment the printer has and even see printed samples of other look books they’ve done.
- On-demand printing that eliminates waste. On demand printing allows you to print the quantity you need, when you need it. No more printing a years’ worth of materials that’s collecting dust on a warehouse shelf only to become obsolete and get discarded. With on demand printing order only the quantity of printed materials you need for right now, then, when you need more books printed, you just reorder as many as you want. You can even make changes to your look book for each run! What that means is that you will never again have to throw out a stack of obsolete look books from last season, saving you an unnecessary cost.
- The fastest rush printing available. Even though you may have allotted plenty of time to produce your look book sometimes the process gets delayed by your photographer or your graphic designer and you find yourself behind schedule. If your look book isn’t in buyers’ hands in time to place seasonal orders you’re going to miss out on potential sales. Using a local digital printer allows for very fast turnaround of your look books. We’re talking about days not the weeks that a conventional offset printing company might require. Rush printing at an affordable price is the competitive advantage that a digital printing company has to offer. So, don’t miss having your look book in the buyer’s hands and most important, don’t panic, it’s all doable with a digital printing company.